The Corporate Social Responsibility Story of Chiquita

Guilé

Guido Palazzo

Europe

The study shows that Chiquita has made significant efforts and spent a lot of time on protecting its social and environmental commitment by anchoring it to daily and routine processes within its teams and building its CSR policy into an integral part of its corporate culture. However the viability of this strategy will be shown by its sustainability in the long term and one cannot help but wonder whether the Cutrale group, the new owners of Chiquita, and one of the world leaders in the production of oranges, will continue the CSR commitment Chiquita began more than 20 years ago. It also remains to be seen whether Chiquita’s CSR efforts can become more credible and be converted into tangible returns to the company’s stakeholders.

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