Britain’s Bruising Banana Wars
Aldred Tim, 2014
Name of publisher/editor
Fairtrade Foundation
Geographic area
Europe
Summary & key words
The Fairtrade Foundation commissioned this report in order to understand the dynamics affecting the distribution of value in banana supply chains. We also wanted to assess the impact of the failure to deliver adequate value on the lives of banana farmers and workers and their ability to secure long- term sustainable livelihoods. We wanted to assess how far a falling retail price translates into problems for producers.